Office Libations relies on Instawork to scale event business
Office Libations is a San Francisco Bay-based beverage and snack provider that helps clients keep their employees fueled throughout the day. The company offers support for corporate events, including bartending services and a well-stocked bar, and can accommodate parties of all sizes.
[Case Study] How Catered Too! Used Instawork to Staff Large Events
It’s an enviable problem to have: A packed calendar, new ventures, and exciting jobs you can’t turn down. But for Catered Too! founder Greg Casella, CPCE, taking on more business also meant more administrative work—and an ongoing struggle to find enough reliable, quality people.
[Case Study] How Bel Air Bay Club Uses Instawork to Find Quality Professionals
Perched above the coastline between Santa Monica and Malibu, Bel-Air Bay Club offers magnificent ocean views and hosts more than 125 weddings and other private events each year. Clients seek the club out for their unparalleled location and beautiful architecture, plus the top notch cuisine and amazing service they offer. Assistant General Manager Rod March’s group brings in millions in revenue each year, and staffing events properly is a critical part of the equation.
How Willowdale Estate Tackles Seasonal Staffing with Instawork
Fall in New England is known for its beautiful weather and the spectacular changing colors of the leaves. It’s also a popular time of year for weddings, and it coincides with when college students and others go back to school. For Monique Jeffrey, CSEP, vice president of operations for Willowdale Estate, this combination presents some tough staffing challenges for their thriving special events business.
Building user-centered products from a remote office
If you’re a designer, you’re probably familiar with the different design techniques around this — user interviews, surveys, card sorting, focus groups, prototype validation, etc. But with the growing popularity of remote offices and work, how can product, design, and engineering teams deeply understand users that live half a world away?
User-centered design is an iterative process that focuses on an understanding of the users and their context in all stages of design and development.
At Instawork we have two product+engineering teams — one in San Francisco and one in Bangalore. But, all our users are in the US (for now!) — so we’ve been faced with the challenge of building empathy and products for users across the globe. We’ve experimented with a few different approaches and here’s what we’ve found works for us.
1. Meet your users where they are
Ultimately, there is no real substitute for meeting your users in person and understanding their behavior in the context of where / when / how they use your product.
So, we’ve made the decision and investment to send each member of the product and design team to the US twice a year to spend time in person with the local teams and Instawork’s professionals and partners. This is expensive and time-consuming, so not a decision we’ve made lightly. But, we’ve learned that a well-executed trip can pay significant dividends if you do it well. When someone from the team goes out and spends time directly with users, everything they learn and experience ultimately gets shared with the full team back home. When one person from the team visits the US, a little bit of every other team member also gets to share in the journey.
We take preparation for these trips seriously, in order to maximize our learnings. We also try to plan trips around the beginning of each quarter so that the things we learn can impact our product roadmaps for that quarter. Here are a few things we do before each trip:
- Define a clear goal
- Build hypotheses and user questions for achieving the goal
- Build a research plan to validate our hypotheses
We plan our trips down to the hour and will have a full agenda scheduled beforehand to ensure a great use of everyone’s time.